Amgen #LungLives
Feel the love from this DIVE Billboards activation in partnership with Amgen Oncology. Working together, we raised awareness for lung cancer research and prevention. The campaign centered on Lung Cancer Awareness month. It was an honor to celebrate the great work being done, and the heroes in the fight against cancer. Thank you to our wonderful partners and people on the platform who shared their Tweets for the cause!
The awareness campaign for Amgen took to Twitter with DIVE Billboards to raise awareness for lung cancer research and prevention. People were encouraged to share their messages of hope & brave stories using #LungLives, which were featured on digital billboards in NYC, LA, San Francisco, Miami, Tampa, Atlanta, Nashville, and Houston.
We saw many people sharing personal stories of themselves and loved ones who have battled cancer, as well as general support and love. Using Twitter, we were able to use a CTA to inspire users to tweet their story and the hashtag #LungLives to act as a database of content ready to reach billboards.
November 1, 2021
New York, Los Angeles, San Francisco, Miami, Atlanta, Boston, Nashville, Tampa, Houston
Photobook
