Latest News
Destination Toronto WINS
✨ Best Global Campaign ✨
at 2024 COMMB Awards!
The “You Gotta See What We See” campaign, featuring a DIVE powered TikTok Out of Phone activation, took home the coveted prize at the Canadian Out of Home Awards in Toronto.
DIVE’s Co-Founder & CEO featured in Campaign US
Deborah Hall published a thought piece with Campaign US, on the insight she has gained from parenting Gen Z.
DIVE is a 2024 Digiday Awards WINNER 🎉🏆
DIVE Billboards is the proud winner of a 2024 Digiday Award for our work with Netflix on their Your Place or Mine campaign!
To amplify the excitement of this year’s Diriyah Season, DIVE Billboards and TikTok partnered with Diriyah Tourism to deliver the very first Out of Phone activation in Saudi Arabia’s glistening capital city, Riyadh.
Discover Diriyah Season 2024
DIVE into a scent-sational campaign celebrating Valentino’s Green Stravaganza
To celebrate the launch of the latest fragrance in Valentino’s Born in Roma line, DIVE Billboards powered a TikTok Out of Phone activation that transported the delectable Green Stravaganza from TikTok users’ mobile screens to DOOH screens in Toronto’s Dundas Square.
DIVE Billboards & TikTok are doing ‘Business Differently’ with QuickBooks
DIVE and TikTok teamed up Zenith Media Canada & Intuit QuickBooks to showcase the wide range of Canadian small business owners who are doing ‘Business Differently’ in today’s evolving workplace.
DIVE Billboards is a 2024
Digiday Awards Finalist 🏆
DIVE has been named a finalist in the 2024 Digiday Media Buying and Planning Awards for our work with Netflix on the Your Place or Mine campaign!
DIVE Billboards is a 2024 OBIE Awards Finalist 🏆
DIVE has been named a finalist at the prestigious 2024 OBIE Awards for our work with Lionsgate on The Hunger Games: Ballad of Songbirds and Snakes.
The Twitter (X) Billboard is back!
DIVE’s latest OOH activation took consumers to outer space with Samsung and X - transporting stunning images of Earth and user generated content from X onto DOOH screens in Times Square, NYC.
DIVE into a Lancôme Lash Moment
TikTok teamed up with L’Oreal’s luxury brand, Lancôme, to celebrate National Lash Day. DIVE Billboards joined the fun, splashing the campaign on digital screens in Toronto’s biggest shopping centres.
DIVE Billboards, TikTok and Partners take McDonald’s Canada’s Branded Mission ‘Out of Phone’
McDonald’s Canada launched its latest campaign - an extension of their Food Quality and Canadian Sourcing project leveraging DIVE Billboards and TikTok’s new Out of Phone product. 🙌 🇨🇦
DIVE Billboards & TikTok take RuPaul’s Drag Race ‘Out of Phone’
RuPaul’s iconic drag queen competition is back for another season of serving looks and making HERstory! DIVE Billboards and TikTok’s new product, Out of Phone, amplified the excitement of viewers who have been (im)patiently waiting to meet the Queens.
DIVE’s Co-Founder on “Embracing Faux OOH”
Industry thought leader and DIVE Billboards Co-Founder, Mike Girgis, shares key insights on the consistently innovative Digital Out-of-Home (DOOH) landscape and its potential to revolutionize audience engagement.
Destination Toronto becomes first Canadian Brand to use Out Of Phone
With their “You Gotta See What We See” campaign, Destination Toronto became the first Canadian brand to utilize DIVE Billboards and TikTok’s new Out of Phone DOOH ad product.
DIVE Billboards wins at the Clio Awards🎉🏆
DIVE Billboards proudly clinches a distinguished 2023 Clios Award (Gold/Bronze) for its groundbreaking social to DOOH campaign, spotlighting the Netflix film "Your Place or Mine." The team at DIVE expresses profound honor in accepting this accolade, particularly in light of the exceptional quality showcased by other finalists this year. Heartfelt congratulations to all participants!
DIVE Billboards partners with Lionsgate + bringing world’s first TikTok Live to Billboard in Times Square
The TikTok live launch event disclosed Olivia Rodrigo as the film’s secret unannounced musical artist and gave viewers a sixty second preview of the song. Joining fans in attendance at the Times Square were the film’s stars Tom Blyth, Rachel Zegler, and Josh Andrés Rivera, watching as the spectacle kicked off with a clip from The Hunger Games: The Ballad of Songbirds & Snakes, followed by a live, 50-plus-member choir singing “The Hanging Tree.” Fans can see the reveal on TikTok Lionsgate.
DIVE Billboards and TikTok Make Waves with ‘Out of Phone’ Launch
Out of Phone will enable partners and brands to leverage content beyond mobile screens and expand into public spaces including billboards, movie theatres, airports, gas stations, retail stores, kiosks, and more.
DIVE Billboard's TikTok Campaign for Netflix wins at the OMMAs
Last night, in a very competitive category, DIVE Billboards & TikTok win at the Mediapost OMMA awards in New York. 🎉 🏆
📢📢 ANNOUNCEMENT: DIVE Billboard's Global TikTok Campaign for L'Oreal Cerave is LIVE!
Last Friday, we launched an exciting collaboration between DIVE Billboard and L'Oreal Cerave, and we're thrilled to share the news with our amazing community!
Nextdoor and DIVE Billboards launch ‘Nextdoor Outdoor’
Local social platform Nextdoor has teamed with Canadian digital outdoor pioneers DIVE Billboards on a new strategic partnership called Nextdoor Outdoor, which will merge online and offline content for advertisers across Canada, the U.S. and U.K.
COMMB Award Winner: Best International Campaign
Congratulations to our incredible partners at WarnerBros for winning the Best International Campaign award at the #COA23! We're thrilled to have collaborated with them on this groundbreaking global campaign. By featuring real-time Tweets from fans on digital billboards across select cities in the U.S., Mexico, and Japan, we created an unforgettable experience. This activation truly puts the power of social media and real fan engagement at the heart of a global, digital out-of-home campaign. Kudos to the entire team for this well-deserved recognition!
COMMB Award Winner: Community Involvement Award
Congratulations to our partners, Fred Victor, on winning the Best Community Involvement award at the #COA23! Our partners at Outfront, Nextdoor, Big Digital, Grassroots, Dentsu & RioCan in collaboration with DIVE, are proud to have been part of this impactful campaign aimed at ending homelessness in Toronto.
Netflix’s Your Place or Mine launched an exclusive TikTok campaign that encouraged audiences to shoot their shot with their crush. In this partnership with TikTok, Netflix pulled fans’ TikTok submissions into Netflix’s New York Times Square billboard, making this campaign the first ‘live’ TikTok billboard takeover for 24 hours.
Behind the Billboard
Welcome to our premiere episode of Behind the Billboard, a new video series in partnership with the DPAA, focusing on the transformation of DOOH screens using dynamic data-driven content and social moments.. This episode highlights our campaign partners including Nextdoor, Outfront & Fred Victor, who brought the world’s first Kindness Billboard to life.
Media Plan of the Year & Gold Award for ‘NBA Postseason Taking it to the Streets’
RapportWW, Vistar Media and DIVE Billboards worked closely with the NBA over a 10 week period. The campaign "pushed the boundaries of DOOH innovation and multi-team collaboration to bring game updates and real-time commentary into the local communities."
Fox Sports x World Cup Takeover
DIVE Billboards worked with FOX Sports & Rapport to create a one-of-a kind takeover in New York, Los Angeles, and Chicago. We presented a live score of the game so that no matter where you are, you can keep an eye on your team.
DIVE launches “Kindness Billboards” with Next Door & Fred Victor
“With this partnership we are reaching new communities and ultimately new donors who are very crucial in order to meet our fundraising goals and ensure that Fred Victor is there for people who need it most,” said Dukule. “Yesterday when we launched our campaign, we saw an incredible spike in new donors.”
DIVE & Destination Ontario on BreakfastTV
#BillboardFamous & Broadcast famous. Check out our most recent #DiscoverON campaign on Breakfast Television this week. DIVE Billboards featuring best of fan photos from their Ontario adventures.
DIVE wins Adweek Experiential Award
DIVE Networks is proud to announce that its campaign for ‘The Matrix Resurrections’, in partnership with Twitter and Warner Brothers, has just received the ‘Best Use of Celebrity in an Experimental Activation’ Award by Adweek.
2022 OBIEs finalists!
DIVE team is thrilled that our innovative, live-stream campaign partnering with HBO Max & Twitter for #GossipGirl has been recognized by industry leaders for the 2022 OBIE Awards.
HBO Max Peacemaker
DC, HBO Max, and DIVE powered Twitter Billboard started 2022 with Peacemaker. Check out what people were saying and media coverage about this activation. The famous James Gunn tweet in addition to fan & industry tweets made this campaign a blockbuster.
Warner Bros. puts ‘Matrix’ tweets at center of global DOOH campaign
Nina Lentini of Marketing Dive shares insights from this first-of-its-kind global activation.
Warner Bros. posts real Matrix tweets to digital billboards for Resurrections
Warner Bros. has been running a global digital billboard campaign using real tweets and some made-in-Canada technology using DIVE Billboards.
Don't Measure Views: Check Attention Instead, Advises NBA's VP of Paid and CRM
In conversation with Julian Gamboa, Larisa Johnson discusses the omnichannel customization of the NBA’s #ThatsGame campaign.
Spotted! Health Canada uses DOOH to Drive Discussion
Written by Mike Connell, this article outlines how Twitter Billboard partnered with Health Canada to encourage discourse on Canada’s vaccination initiatives in the prevention of COVID-19.
2019 MIAs Winner
For over 20 years, the Media Innovation Awards have recognized the innovation, creativity, effective solutions and results that are attributable to the evolving role of media in brand-building. The MIAs program is Canada’s definitive media industry recognition.
Twitter Brought the Fantastic Beasts: The Crimes of Grindelwald Trailer to Billboards
Real-time tweets appeared alongside the video in New York, Toronto, Tokyo using technology from DIVE Billboards.