News

DIVE Billboards is the proud winner of an OMMA 2023 Award for Excellence in Online Advertising! During Advertising Week 2023 in NYC, DIVE took home an award for the Digital Out-of-Home Campaign for Netflix’s film “Your Place or Mine.” Team DIVE is especially honoured to accept this award considering the tremendous quality of campaigns from other finalists this year. Congratulations to all! 

DIVE Billboard’s award-winning campaign integrated social and influencer content with an industry-first 24-hour billboard takeover in New York’s Times Square. The film’s stars, Reese Witherspoon and Ashton Kutcher,  took to social media and invited audiences to “Tell Them You Love Them”. In an interactive exchange, viewers were encouraged to share videos of their very own IRL rom-com moments which were then hosted inside the billboard’s main visuals. The campaign resulted in over 30 million views and culminated with a surprise, tear-jerker proposal in Times Square!

During New York Advertising Week, DIVE Billboards and TikTok announced the launch of “Out of Phone”, a new  product that combines the two platforms and amplifies brands’ TikTok campaigns by amplifying them in the digital out-of-home space. The Netflix “Your Place or Mine” campaign was the first to market “Out of Phone” product  in February 2023. DIVE Billboard’s OMMA prize has put an official stamp on the collaborative project, establishing TikTok;s “Out of Phone” as an award-winning product! 

The entire DIVE Billboards team is thrilled to be recognized by the OMMA Awards for our work on this brilliant campaign. We are delighted to have been a part of such an extraordinary, collective feel-good moment and look forward to contributing to more #billboardfamous moments!

#OutofPhone