News

#BillboardFamous & Broadcast famous. Check out our most recent #DiscoverON campaign on Breakfast Television this week. DIVE Billboards featuring best of fan photos from their Ontario adventures.

#DiscoverON is a great example of the elevated and collaborative marketing that comes as a result of DIVE and Twitter’s social to digital activations, and integrating internal stakeholder and community engagement. The campaign received excellent earned media as it was featured on Breakfast Television’s morning news segment. This was incredibly helpful in encouraging Destination Ontario’s tourism partners, as well as avid watchers of Breakfast Television who were excited to possibly see their name featured on the digital billboard.