News

During Advertising Week 2023 in New York City, DIVE Billboards and TikTok announced the exciting new ad product, Out of Phone, which combines the two platforms and brings brand campaigns to the digital out-of-home space. 

Out of Phone will enable partners and brands to leverage content beyond mobile screens and expand into public spaces including billboards, movie theatres, airports, gas stations, retail stores, kiosks, and more. With this new offering, brands can initiate a campaign on TikTok, generate organic growth among the communities and creators on the platform, then amplify that campaign on billboards to extend their reach and tap into wider ranging audiences like never before. 

Out of Phone takes content that, until now, appears only on personal mobile devices and distributes it globally in out-of-home spaces. The content is regularly updated to reflect the latest and most engaging material available to suit particular audiences. By combining brand narratives with the best of TikTok’s profuse engagement, audience synergy is integrated in a compelling process that demonstrates a fresh potential for advertising strategies.  

The buzz around DIVE and TikTok’s launch of Out of Phone has been nothing short of electric! The creative possibilities that stand to be realized through this innovative collaboration are an example of the infinite potential that exists in the digital out-of-home space. Team DIVE has a sneaky suspicion that Out of Phone is shaping up to be an industry-wide game changer!