From Awareness to Action: The Real Metrics Driving Campaign Success
Let’s face it - impressions matter. They tell us about how ads travel, and at DIVE, we track them carefully. But in 2025, an effective campaign drives more than just reach. Today’s most successful campaigns need to drive action, ignite engagement, and build a loop back to platform. Which is exactly what we see with programs like DIVE’s Billboard Famous, where creator content doesn’t just move from platform to the physical world - it drives audiences back to the platform to take action, share, and search.
So the questions we are empowering brands to ask (and to solve) are framed more like this:
Did my campaign actually make someone make a decision?
Did it drive store traffic, website traffic, or product searches?
What actual-world results can I point to?
The good news? At DIVE, we can respond to all of those—and more.
Why Measurement Matters More Than Ever
Today's top-performing campaigns aren't just seen—they're experienced. They elicit action, ignite conversation, and generate results across multiple screens. But what you don't measure can't be fixed. That's why we've developed DIVE's measurement stack to assess far beyond vanity metrics.
Here's how we help our clients keep track of what actually works online, on DOOH, Retail Media, and Connected TV:
Brand Lift Studies (BLS): Awareness, consideration, and intent—measured, not assumed. We run BLS to determine if a campaign actually shifted perception or action.
Foot Traffic Attribution: When your ad shows up in the real world, we track whether it gets real people into real stores. Our location attribution connects exposure to activity in-store with accuracy.
QR & Search Lift Tracking: Even if shoppers don't convert on the spot, we track the ripple effect—QR scans, branded search, clicks, and other signals of intent demonstrating the campaign connected.
Cross-Channel Impact Reporting: Our campaigns aren't in silos. We map how DOOH affects search, how CTV uplifts retail, and how social-driven creative performs on every screen. This 360-degree view ensures our clients don't just run campaigns—they succeed.
The Real Reason Brands Come Back
Our clients don't return to DIVE just because our campaigns look spectacular (though they do!). They come back because we show them how their campaigns perform—across the board, from on-platform and back to platform with our Billboard Famous programs.
We build smarter campaigns from the insights we collect, constantly refining strategies, creative, and placements to deliver strong results. It's not guess-work. Our Deep DIVE Measurement tools ensure every campaign is optimized for maximum impact across all channels, online & offline.
In an industry that is more performance-driven than ever, DIVE delivers real results and real data for brands online, in DOOH, Retail, and CTV.
Want to get the full story? Book a demo with us today and let's talk about measurement, strategy, and results that matter.
