Cadillac
#LYRIQ
Innovative products require innovative marketing strategies. GM Cadillac’s LYRIQ breaks convention as the latest and greatest in electric vehicles. #LYRIC lit up the night with Twitter Billboard all the way across America : New York, Chicago, Detroit, Miami, Houston, Dallas, San Francisco & LA. Cities and roads across America lit up with the glowing grille, and the user’s reaction to the highly anticipated launch. LYRIQ is more than a car. DIVE Billboards is more than your typical OOH placement.
#NeverStopArriving
A partnership between DIVE and Twitter, Cadillac 2021 Next Generation Escalade lit up the country. Riding the Reuters and NASDAQ digital billboards as well as trendy NYC, Chicago, San Francisco, Miami, Los Angeles, and Atlanta hotspots, DIVE revved up audience engagement with real-time interaction and innovative display via DIVE Billboards.
April 26, 2021 & October 16, 2020
New York, Los Angeles, Chicago, Miami, San Francisco, Detroit, Dallas, Houston, Atlanta
Photobook
