News

DIVE Billboards along with partners, Netflix, and Movers and Shakers are the proud winners of two 2023 Clios Awards (Gold/Bronze) in the Theatrical | Film: Social Media & Theatrical | Film: Out of Home categories for our TikTok to DOOH campaign for the Netflix film “Your Place or Mine, that has evolved into today’s Out of Phone program by TikTok and Dive Billboards .

The award-winning campaign from DIVE featured a collaborative effort with partners, seamlessly weaving together social and influencer content with an unprecedented 24-hour billboard takeover in the iconic Times Square of New York. The luminaries of Netflix's film, Reese Witherspoon and Ashton Kutcher, extended their roles beyond the screen, leveraging social media to encourage audiences to "Tell Them You Love Them." In a captivating exchange, viewers were prompted to share videos capturing their real-life romantic comedy moments, all of which found a spotlight within the billboard's primary visuals. The campaign resonated widely, accumulating over 30 million views and reaching its pinnacle with an unexpected, emotion-stirring proposal in the heart of Times Square.

DIVE Billboards continues to push boundaries, and their collaboration with partners has set a new standard in the industry. The team eagerly anticipates building on this success and contributing to more groundbreaking moments in the future. Once again, congratulations to our partners for their well-deserved recognition at the 2023 Clios Awards.

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