News
Destination Toronto is the first Canadian brand to use
Out of Phone 🇨🇦📱🌎
With their “You Gotta See What We See” campaign, Destination Toronto became the first Canadian brand to utilize DIVE Billboards and TikTok’s new Out of Phone DOOH ad product. The Out of Phone solution enables brands to leverage TikTok content beyond the platform and mobile screens by amplifying campaigns on billboards and digital screens in out-of-home spaces.
DIVE and TikTok’s execution for Destination Toronto played select TikTok videos on the iconic Midtown Financial (MiFi) screens in New York City’s Times Square. To date, the campaign has driven over 4 million website visits and more than 90 million video views, demonstrating the resounding impact of DIVE and TikTok’s cutting edge DOOH offering.
Dan Page, TikTok’s global head of distribution, new screens, commented that Out of Phone’s “true value lies in empowering Canadian brands – or any brand – to share their message on a global stage.” Page noted that the extensively collaborative product “enables brands to create genuine connections with consumers through a harmonious ecosystem that flows seamlessly from online to the physical world.”
