News

Excited to share that Team DIVE has been named a finalist in the 2024 Digiday Media Buying and Planning Awards for our work with Netflix on the Your Place or Mine campaign!

To celebrate the launch of Netflix’s hit rom-com Your Place or Mine, starring Ashton Kutcher and Reese Witherspoon, DIVE Billboards and TikTok teamed up to execute an industry-first, 24-hour LIVE billboard takeover in New York’s iconic Times Square. The campaign kicked off with Reese and Ashton sharing a TikTok message with fans inviting them to “Tell Them You Love Them” and share their very own IRL rom-com moments which were then hosted inside the billboard’s main visuals.

DIVE is thrilled to be recognized among our colleagues for our innovative contribution to the modern media landscape.