News

To amplify the excitement of this year’s Diriyah Season, DIVE Billboards and TikTok partnered with Diriyah Tourism to deliver the first Out of Phone activation in Saudi Arabia’s glistening capital city, Riyadh.

Diriyah Season is an annual festival that brings the City of Earth’s rich cultural heritage to life with immersive art installations, captivating live performances, thrilling outdoor activities, and an array of culinary delights.

A stunning selection of TikTok user generated content showcasing their personal Diriyah Season memories sprawled across DOOH screens throughout Riydah’s Boulevard City Times Square and Boulevard World. A QR code within each ad creative guided viewers to produce and share their own unique memories on TikTok using an exclusive Diriyah Season template.

DIVE and TikTok’s Out of Phone product provided a magnificent canvas for celebrating tradition, embracing innovation, and showcasing the Saudi Kingdom’s capital of culture and creativity. The remarkable success of this campaign is a testament to the collaboration and visionary work of the DIVE, TikTok, UM, FP7 and MENA teams! Congrats to all!