Disney: Eternals
An epic fantasy spanning time, Disney’s Eternals is lighting up the silver screen with Twitter Billboard. The film features a heroic star-studded cast in a genre redefining movie opening. DIVE Billboards worked with Disney and Twitter to bring a DOOH campaign to screens across the United States.
While users waited for the release, they were enouraged to head to Twitter and tell DIVE what they think using the hashtag #Eternals! Disney fans were beyond excited that their tweet could be on a blockbuster digital billboard across the US.
After users tweet, we take the conversation back to Twitter, tagging users in photos of their own Tweets lighting up major locations like Times Square. Users become #BillboardFamous and reshare the message, bringing the campaign to an even further audience, and encouraging other users to become #BillboardFamous as well.
November 5, 2021
Los Angeles, Chicago, San Francisco & New York
Photobook
