DIVE has partnered with TikTok to launch the "Out of Phone" initiative, enabling advertisers to integrate curated social media content into digital billboard campaigns. This collaboration allows brands to extend their digital presence into the physical world, creating dynamic and engaging experiences that resonate with consumers. By showcasing user-generated TikTok content on DIVE's digital billboards, advertisers can enhance authenticity and foster deeper connections with their audience. This innovative approach not only amplifies brand visibility but also bridges the gap between online engagement and offline interaction, setting a new standard in advertising.

Read the full article to see how DIVE and TikTok are redefining digital billboards.