FOX 2022 World Cup
DIVE Billboards worked with FOX Sports to create a one-of-a kind takeover in New York, Los Angeles, and Chicago. We presented a live score of the game so that no matter where you are, you can keep an eye on your team ;)
Every four years the world comes together to cheer on their country, making friends and playfully teasing their opponents. This game is not to be taken lightly, a ninth of the entire population of the planet is estimated to tune in to watch the final game (that’s 715.1 million people)!
Bringing in the excitement, DIVE Billboards and FOX Sports brought in a creative campaign, lighting up major US cities with festive posters featuring star athletes from around the world, reminders of upcoming games, and live score updates! With hundreds of screens in the subway, on busy streets, in airports, and more… we made sure you are always up to date even if you are on the go!
Nov 7-December 4, 2022
New York, Los Angeles & Chicago
Photobook
