Warner Bros: King Richard
King Richard shares the heartwarming story of how Venus and Serena Williams’ father fostered their tennis skills. With DIVE Billboards, Warner Bros shared the fans’ love for this touching story. DIVE was proud to provide premium digital billboard inventory in cities across the USA.
This major hit film, and the team at Warner Bros had a stunning campaign across the US to promote the film, and display fan tweets showing major love to this homage to Richard Williams.
DIVE Billboards worked with Twitter to bring this concept to life on DOOH billboards. Our creative team selected users whose tweets were showing the most excitement and designed the content to appear on screens across the United States. The screens were programmed and connected through Twitter's API which allowed users to share their excitement about the movie on social media and have it broadcast to their friends, family and followers via the massive billboards that overlook these cities’ busiest areas.
November 11, 2021
Philadelphia, Chicago & Dallas
Photobook
