Last Night in Soho
Fashion, London, music… murder? Experience the mysterious thrills of Edgar Wright’s latest film, Last Night in Soho, with DIVE Billboards. With brilliant cinematography, dazzling fashion, a star-studded cast, and Halloween chills, there is lots to love about Last Night in Soho. Provided that things are what they seem…
We featured the on-platform hype with #LastNightinSoho, encouraging users to tweet at us to tell us their hot takes on this twisting time-traveling tale.
Both timely and well placed, social media buzz was important for capturing the event and elevating it to a new level of public excitement. People enjoy reviews written by their peers and trust this type of genuine content. Seeing the online buzz on billboards in major cities brings in new demographics and audiences who might otherwise miss the conversation. Having a mixture of excitement, favourite moments, and glowing reviews for this Last Night in Soho activation brought the story to life on billboards across the United States!
October 28, 2021
New York & Los Angeles
Photobook
