News
OAAA Publishes DIVE Co-Founder’s take on
“Embracing Faux OOH”
Following the launch of DIVE Billboards and TikTok’s breakthrough product, Out of Phone, the Out of Home Advertising Association of America (OAAA) published Michael Girgis’ insightful thought piece on the compelling emergence of Faux OOH.
As an industry thought leader, Mike shared key insights on the consistently innovative Digital Out-of-Home (DOOH) landscape and its potential to revolutionize audience engagement.
Faux OOH encompasses the fusion of mobile devices and DOOH, representing a seamless connection between mobile screens and out-of-home spaces.
Check out the full article on the OAAA blog.
< Back
