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RuPaul’s iconic drag queen competition returns for another season of serving looks and making HERstory! 14 new Queens are headed to the Werk Room for a chance to capture the coveted crown and title of America’s next Drag Superstar 🤩🏆

In the days leading up to the season 16 premiere of #DragRace, DIVE Billboards and TikTok’s new product, Out of Phone, amplified the excitement of viewers who have been (im)patiently waiting to meet the Queens. For the first time ever, viewers’ TikTok comments were transported from the platform to RL and displayed on billboards in NYC, LA, and Hollywood for all to see. Presented on screens alongside RuPaul and the 14 new contestants, the comments were flooded in anticipation of the gags, feels, looks, twists, and piping hot tea that this season will be serving.

DIVE is thrilled to be part of the #Ruvolution - Power to the Queens! 👑 🙌