News

The first-to-market digital campaign for the NBA’s 75th Anniversary Postseason was rooted in data, technology and social integrations and included storytelling that engaged players, fans, celebrities, and influencers.

RapportWW, Vistar Media and DIVE Billboards worked closely with the NBA over a 10 week period. The campaign "pushed the boundaries of DOOH innovation and multi-team collaboration to bring game updates and real-time commentary into the local communities."

Laura Brandes, Group Director at Rapport, says “The NBA was the first brand to integrate numerous creative messages at scale across the DOOH ecosystem, in a fully automated capacity – demonstrating the true power of dynamic creative optimization. As a result, a lift was seen across the board in tune-in intent, consideration, awareness, and Finals viewership.”

Juan Colon, Vice President, Media Strategy and Planning at NBA, added “This forward-thinking approach to DOOH allowed the NBA to highlight pivotal moments throughout the Playoffs which helped build excitement and create a must-see factor. It was also a chance to connect with our Fans in a way that was personalized, real-time and larger-than-life.”