HBO: Peacemaker
If you put DC’s Peacemaker on a billboard, it becomes a Peace-board. Starting the new year off with a bang, Peacemaker lit up New York for three consecutive days to advertise the new release of HBO’s latest film.
Partnering with HBO Max Originals, DIVE Billboards started ‘22 the right way - with peace. Fans tweeted about their fave anti-hero for a chance to be on digital spectacular billboards in Times Square. Director James Gunn even asked fans to share their hype on this New Years Day takeover with a stellar CTA.
Fans responded by joining in with jokes and celebrations about the film. Fans of John Cena were excited to share memes, as photos were used on screen as well. This campaign was brought about many laughs and a lot of excitement!
January 1-3, 2022
New York
Photobook
