DIVE CEO Deborah Hall is celebrated as a trailblazer in digital advertising through Perion's "Leading Lights" initiative, which recognizes women shaping the business's future. With a storied history in media and tech, Deborah has consistently led the charge on innovation by bridging the gap between social content and real experience. With Deb at the helm, DIVE has pioneered Out of Phone advertising—translating creator-driven digital moments into high-impact, real-world campaigns on billboards, transit, and Connected TV. Her vision is rooted in authenticity and cultural relevance, putting brands where audiences are most engaged.

The piece highlights Deb’s commitment to empowering creators and elevating underrepresented voices in media. She also emphasizes the importance of mentorship, diversity, inclusivity, and bold experimentation in pushing the industry forward. Deb’s work is not only reimagining how brands engage with consumers but also how technology can be utilized to build community and creativity. Her "Leading Light" status underscores her position as a leader and innovator at the intersection of digital storytelling and physical engagement.