The future of retail advertising lies in seamlessly blending digital engagement with physical experiences. As a leader in Digital Out of Home (DOOH) innovation, DIVE is at the forefront of this transformation—bringing creator content from social platforms into real-world retail environments. DIVE & TikTok’s collaboration on the Out of Phone: Retail initiative is a game-changer, integrating user-generated content into digital billboards and in-store screens, creating interactive moments that drive both discovery and purchase. This shift isn’t just about visibility; it’s about building real connections where digital culture meets the physical world.

Read more about what DIVE’s Co-Founder, Michael Girgis, shared on how creator-led campaigns are revolutionizing retail advertising.