RuPaul’s Drag Race
How’s your head? Haven’t had any complaints. But grrl now it’s on a spectacular billboard in NYC! DIVE partnered with VH1’s Rupaul’s Drag Race and Mother’s Season 14 Queens to put their eleganza on spectacular digital billboards in NYC. Watch these queens stomp the runway and snatch up screens across the world with DIVE powered Twitter Billboard.
Drag Race is a sensation, both on TV and on Times Square Billboards! But the excitement is just as big on your phone screen. Fans take to social networks like Twitter and an online discourse evolves, creating a hub of unique content.
DIVE Billboards and Twitter teamed up with RuPaul’s Drag Race to create a stunning activation where these tweets show up on screen next to Ru herself! Talk about a slay.
December 27-January 27, 2022
New York
Photobook
