Subaru
Due to the fact that seven out of ten Subaru owners have a pet, and almost half of them have a dog, it was inevitable for “Dog tested. Dog approved.” campaign to be back. DIVE Billboards brought the campaign to life with flashy billboards and an online campaign #MakeADogsDay
Subaru wants to #MakeADogsDay and DIVE agrees!
On National Make a Dogs Day, Subaru and DIVE worked with Twitter and speared a stunning campaign across New York, Los Angeles, and Philadelphia. Subaru owners with furry friends were encouraged to tweet pictures of their dogs, giving them a chance to be #BillboardFamous.
Whether you are a dog or a cat person, you can’t deny this was one cute campaign.
October 22, 2021
New York, Los Angeles, Philadelphia
Photobook
