HBO: SuperIntelligence
Kindness is king! DIVE and Twitter partnered with HBO Max and Melissa McCarthy to promote a new film – SuperIntelligence – and raise awareness of #20Daysofkindness – a campaign launched by McCarthy to celebrate acts of kindness on social media.
Using the #20daysofkindness hashtag, Twitter users shared inspirational messages and overall good vibes. We brought the on-platform conversation to life in the real-world with DIVE Billboards, sharing Tweets live on digital billboards across New York and Los Angeles.
What’s better than sharing kindness? Over twenty days, different charities were nominated to receive donations from McCarthy’s team. DIVE drove the conversation by asking people to share moments of gratitude and love for their friends and family. The donation initiative and real-time Twitter conversation on kindness light up Times Square’s Nasdaq, Thomson Reuters, and 20 Times Square spectacular billboards.
November 25, 2020
New York & Los Angeles
Photobook
