The Kardashians
Our second activation campaign for #TheKardashians was a massive success, encouraging users to reflect on their favourite moments from season one and their most anticipated moments of season two. This buzz reminded existing fans of the upcoming season premiere and brought new fans out to see the drama unfold!
This campaign demonstrates the amplification that DOOH (Digital Out of Home) brings to social campaigns, and vice versa. DIVE uses digital billboards and strong CTAs (call to action) to push boundaries in OOH and Social Media.
We used the Kardashian’s Twitter fanbase, where there is already wide variety of fan content and excitement about the new season. Then, we had the Kardashian sisters ask for specific content, promising that some tweets would be selected to appear on billboards in New York and LA. Fans began tweeting nonstop in hopes that the family would see their message, and of course to see their name on the big screen! This is the perfect example of the symbiotic relationship between Twitter and billboards, as fostered by DIVE networks.
September 29 & June 9, 2022
New York & Los Angeles
Photobook
