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DIVE’s Comments Engine charged a scent-sational
Out of Phone campaign with TikTok and Valentino ✨
To celebrate the launch of the latest fragrance in Valentino’s Born in Roma line, DIVE Billboards powered a TikTok Out of Phone activation that transported the delectable Green Stravaganza from TikTok users’ mobile screens to DOOH screens in Toronto’s Dundas Square.
The campaign combined TikTok user generated content with Valentino’s exquisite, branded content to highlight this fresh addition to the iconic fragrance line. Utilizing DIVE’s Comments Engine, the creative also showcased fans’ candid excitement about Green Stravaganza – amplifying their most energetic comments from TikTok on high impact DOOH screens. DIVE’s Comments Engine added a lasting layer of engagement for fans to extend their unique reactions beyond TikTok and into the world!
DIVE and TikTok’s Out of Phone program delivered a scent-sational canvas for fans to savour the chic essence of Valentino’s new Green Stravaganza!
